What is site speed and why is it so important?
When a consumer visits a new place for the first time, say a restaurant, long waiting time for the food to arrive may cause negative google reviews, leading to fewer customers visiting. In the same way, slow site speed can result in poor search engine rankings, fewer overall site traffic, and bad user experiences. What is site speed? Site speed refers to the speed at which a browser is able to load fully functional web pages from a given site – and it matters very much in today’s digital era. Why does site speed matter? 1. Conversion Websites that load faster have been linked to lower bounce rates and increased conversions. According to data shared by Small SEO Tools and Strangeloop , a one-second delay in page load time will drop your conversion rate by 7%. This means that if your website drives $50,000 per day in sales, you could lose $1.25 million per year in lost conversions. 2. Loyalty from Consumers Have you ever heard of this phrase – “It’s cheape...